Institutional Communication on Social Networks: Police Forces on Twitter
DOI:
https://doi.org/10.14672/2.2020.1698Abstract
The research aims at understanding to what extent the new digital environment is changing institutional communication. The study takes into consideration three corpora of tweets from the Spanish, Mexican and Argentine police and it is a first attempt to analyze three groups of variables: the type and volume of their activity; the integration of new communication and multimodal resources; graphic aspects of the language used by agencies to present themselves to citizens.
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